Summary

“Made for This” explored how Toyota trucks’ smart tough design can empower drivers to redefine the idea of trucks as tools and demonstrate how their trucks become enablers of creativity and self-expression through a driver’s ”Act of Truck”.

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What we've done

1. Hero and cut-down videos

2. Long-form content

3. Geo-targeted API feed

4. Photography

5. Custom built website

6. Display and social ad banners

7. Creative evaluation study

8. Reporting and insight

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